In two different studies, Immersyve has identified several specific aspects of gameplay experience that are strongly related to players expressing a desire to buy more games from the developer. Interestingly, simply finding the game “enjoyable” or “fun” is not sufficient for players to express this desire — the gameplay itself must offer them something more. More than 2000 gamers participated in the studies, which were conducted over the course of 2006.

“What we think is so cool about this finding is that we are mapping what makes the gameplay more meaningful for players, which in turn is building loyalty and relationship with developers,” said Scott Rigby, President of Immersyve. “Because meaningful gameplay experiences and increased sales are both achieved, our methodology supports innovation and creativity in the development group, but also improves the bottom line. That’s exactly the kind of service we want to bring to the industry.”

The overall participation in the studies allowed Immersyve to look at players of all kinds of games, including MMO’s, FPS, Adventure, and many others. Virtually every genre showed the same positive relationship between Immersyve’s playtesting metrics and player desire to buy more from the developer.

“This is a tool both the suits and the developers can love,” added Rigby. “It informs developers very precisely about the player experience but does not try to control the creative process — and in the end it delivers to both the players and the company.”

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