Immersyve’s new motivational paradigm for understanding and measuring the player experience was featured this week on gamasutra.com, one of the leading online publications for game developers. The article, “Rethinking Carrots: A new method for measuring what players find most rewarding and motivating about your game” details both the theoretical approach of the model, and reviews the data showing its strong value to developers in predicting outcomes such as enjoyment, sustained play, and value.