Violence in video games is a huge topic that is sparking global controversy and new legislation that promises to have a significant impact on the industry. But how objectively have we looked at the role that the violent content itself plays in motivating gameplay and satisfying player’s needs? We’re finishing up several studies that have been looking closely at this issue, specifically from the standpoint of player satisfaction and the commercial value in violent content (i.e. how much the violence itself drives interest, purchase decisions, and sustained play). The early word from the lab is that violence adds appeal for some players, but may be buying developers much less than many assume. If you’d like to be on our mailing list for more info on this work, contact us today at info@immersyve.com