About Immersyve
Immersyve, Inc. is the first company to offer a quantitative assessment of customer motivation and engagement that is scientifically validated and highly relevant to sustained satisfaction.
Because your customers can choose to go elsewhere with the click of a button, it’s not enough anymore to simply capture their attention. The holy grail today is understanding what keeps them. How much more successful would you be with an understanding of the specific satisfactions that lead to deeper engagement and the ability to measure how well you are offering these experiences to customers?
Of course, to do that you need an actionable model: One that helps you to develop content and features that optimize satisfaction from square one, and also tells you specifically where and why you are succeeding with customers – allowing you to build on your strengths and address weaknesses with greater precision. This is more than behavioral analytics that assess what customers are doing : To truly succeed you have to “demystify the whys” that drive behavior in a way that’s quantifiable.
Immersyve has created a next-generation model that measures and benchmarks the quality of the user experience when engaging web sites, video games, virtual worlds, training simulations, or any interactive application. Our model and metrics are based in more than 30 years of motivational research, and is being applied successfully in many domains. For example, video game developers can now employ our Player Experience of Need Satisfaction (PENS) methodology, proven to predict sustained enjoyment and engagement much more accurately than most in-house methods and basic usability testing.
We welcome you to explore our site and appreciate your thoughts and feedback. Please register so that we can keep you informed about all of the exciting ongoing research that we are doing on the customer experience.
In addition, feel free to contact us for more information about our services and the measurable psychology of deeper engagement.