http://www.immersyve.com Mon, 18 Aug 2008 16:55:53 +0000 http://backend.userland.com/rss092 en The NASAGA (North American Simulation and Gaming Association - trying saying that five times fast!) has invited Scott Rigby, founder of Immersyve, to keynote at their 40th anniversary conference in October, 2008. The talk will focus on the application of PENS ("Player Experience of Need Satisfaction") to simulations and other ... http://www.immersyve.com/2008/08/17/immersyve-to-keynote-at-40th-nasaga-conference-oct-08/ Scott Rigby, founder/president here at Immersyve, will be giving a talk again this year at the GDC conference in Austin on how developers can design for the satisfaction of key psychological needs that have great predictive value for sustained engagement. Hope those of you heading over to the conference will ... http://www.immersyve.com/2008/08/16/upcoming-talk-at-gdc-austin-sustaining-player-engagement-by-designing-for-intrinsic-need-satisfaction/ Violence in video games is a huge topic that is sparking global controversy and new legislation that promises to have a significant impact on the industry. But how objectively have we looked at the role that the violent content itself plays in motivating gameplay and satisfying player's needs? We're finishing ... http://www.immersyve.com/2007/06/27/violence-in-games-exploring-the-value-proposition/ As part of its ongoing research, Immersyve has just completed an eight month logitudinal study examining the ability of its model to predict sustained subscriptions and continued play of MMO’s. Our findings show that our P.E.N.S. (”Player Experience of Need Satisfaction”) measures, based on a next-generation playtesting model, significantly predicted ... http://www.immersyve.com/2007/03/10/research-confirms-immersyves-toolset-decreases-churn/ Immersyve's new motivational paradigm for understanding and measuring the player experience was featured this week on gamasutra.com, one of the leading online publications for game developers. The article, "Rethinking Carrots: A new method for measuring what players find most rewarding and motivating about your game" details both the theoretical approach ... http://www.immersyve.com/2007/01/21/immersyves-player-experience-of-need-satisfaction-pens-model-featured-on-gamasutra/ Immersyve, Inc., in collaboration with the University of Rochester, asked 1,000 gamers what motivates them to keep playing. The results published in the journal Motivation and Emotion this month suggest that people enjoy video games because they find them intrinsically satisfying. Dozens of news sites and blogs dedicated to gaming ... http://www.immersyve.com/2006/12/28/why-video-games-are-so-compelling-immersyves-research-noted-by-numerous-science-and-gamer-news-sites-over-the-holiday-season/ Both in the media and in casual conversations, video games are frequently associated with ideas of violence, addiction, and unproductive “zoning out.” New research from Immersyve, Inc, in collaboration with the University of Rochester, suggests that there may be more to the strong attraction of games ... http://www.immersyve.com/2006/12/12/why-do-they-play-researchers-find-that-video-games-can-meaningfully-satisfy-some-basic-needs-in-players/ In two different studies, Immersyve has identified several specific aspects of gameplay experience that are strongly related to players expressing a desire to buy more games from the developer. Interestingly, simply finding the game "enjoyable" or "fun" is not sufficient for players to express this desire -- the gameplay itself ... http://www.immersyve.com/2006/12/09/immersyve-maps-players-developer-loyalty-gene/