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Glued to Games, a new book by Scott Rigby and Rich Ryan that explains the motivational dynamics of video games, can be ordered now at amazon.com. Written for all audiences, this book explores the psychology of games in detail - offering every reader a stronger understanding of the remarkable power of games to engage us.  Check it out!

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Thursday
Jan152009

GDC '09: Immersyve presentation on sustaining player engagement

DateThursday, January 15, 2009 at 8:40PM

Scott Rigby, Founder and President at Immersyve, will be giving a talk at the upcoming Game Developer’s Conference (GDC) in San Francisco, March 23rd-27th entitled “From First Date to a Committed Relationship: Designing for Engagement and Sustained Satisfaction.”

The talk will present details and data from years of research at Immersyve looking at what matters most to sustaining player interest in games, and maximizing their enthusiasm and perceived value. Hope those attending the conference can make it! Here’s the scoop….

Session Description

Based upon multiple studies with over 10,000 gamers, this session defines and reviews three specific motivational needs that are directly related to sustained engagement and value. The Player Experience of Need Satisfaction model (PENS) focuses specifically on experiences of competence, autonomy and relatedness satisfactions:

 

  • Autonomy experiences are shown to be directly related to opportunities for self-direction, and adjusted through various mechanisms (e.g. feature set, level geography).
  • Competence experiences relate to control mastery, density of feedback, and balancing challenge and dominance.
  • Relatedness satisfactions involve the quality of multiplayer interaction, but also to the manner in which NPCs are designed and communicate.

 

Each of these intrinsic needs will be reviewed, alongside specific game examples, recommendations, and strategies for measurement.

Takeaway

Attendees will learn a deeper model of player satisfaction, as well as how to put it to use in their projects. They will take away a practical conceptual model of player motivation that is proven to relate directly to both commercial success and sustained engagement, and consequently can assist in the design, development, and assessment of successful projects. Moreover, they will leave with specific guidance on how to implement this model on their own projects, along with measurement strategies to collect data during development and to use that data to drive more successful decisions.

Authorthe Immersyve team | | Print ArticlePrint Article |