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Glued to Games, a new book by Scott Rigby and Rich Ryan that explains the motivational dynamics of video games, can be ordered now at amazon.com. Written for all audiences, this book explores the psychology of games in detail - offering every reader a stronger understanding of the remarkable power of games to engage us.  Check it out!

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Sunday
Oct032010

GDC Online '10: Tools of Engagement: Five Tested Techniques to Improve Player Retention

DateSunday, October 3, 2010 at 8:37PM

Scott Rigby of Immersyve will be presenting again this year at the GDC Online (formerly GDC Austin), on Friday October 8th at 3pm (Room 5). This year's talk is entitled "Tools of Engagement: Five Tested Techniques to Improve Player Retention." Here's the summary:

Online games succeed when they motivate players to continuously engage, reengage, and “evangelize” to others their sustained interest and enthusiasm. Data from thousands of online gamers demonstrate principles and techniques from motivational psychology that are proven tools in building successful reward systems, game/social mechanics, and content structures that improve retention and increase satisfaction in the player. This lecture reviews five specific principles, along with data from online games demonstrating their effectiveness. Multiple game examples and best practices are discussed, along with take-away strategies for both game design and the integration of “motivational metrics” into your live data mining and research efforts.

We'll be posting a copy of the slide deck here on the Immersyve site shortly after the talk, so stay tuned! And if you are heading out to Austin for the conference, be sure to come by!

Authorthe Immersyve team | | Print ArticlePrint Article |