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Glued to Games, a new book by Scott Rigby and Rich Ryan that explains the motivational dynamics of video games, can be ordered now at amazon.com. Written for all audiences, this book explores the psychology of games in detail - offering every reader a stronger understanding of the remarkable power of games to engage us.  Check it out!

Saturday
Aug142010

Our Services and Approach

Immersyve deploys validated metrics of motivation and need satisfaction that are proven predictors of value, sustained engagement, and customer loyalty. These can be combined with qualitative and psychophysiology measures (eye-tracking, arousal, positive emotion) to provide the most comprehensive picture of the customer experience. Our clients come away with highly detailed and actionable feedback that empowers them to refine design, development, and strategic decisions for greater success. 

As creative scientists, we love to tackle virtually any question about the customer experience, so put us to the test with a request based on your specific needs. We also have the following areas of specific expertise and practice:

 

Sunday
Aug152010

Video Game Testing and Research

Immersyve tests games, prototypes, and vertical slices using its "Player Experience of Need Satisfaction (PENS)" model, which has proven to predict fun, value, sustained engagement, and player enthusiasm much more successfully than traditional approaches (such as observation, focus groups, behavioral data mining).

We combine highly-validated metrics of engagement, enjoyment, and value with advanced biometrics (e.g. eye-tracking, arousal, even brain activity) to give you clear “granular” feedback on multiple elements of your game or application, ranging from UI, to core functionality/mechanics, to emotional immersion in content. Projects are customized to zero-in on those specific elements and “burning questions” that you and your stakeholders have for your project.

In addition, because we have benchmarked engagement in hundreds of games and applications, we can even tell you how your project is stacking up to the competition and to “best practice” titles in the marketplace.

Simply put, Immersyve’s approach and tools help developers put their finger directly on the pulse of the user experience and achieve greater success in enhancing that experience and winning a critical commercial advantage. Please contact us to discuss further how we can help or to request a proposal.

Sunday
Aug152010

Market Testing and Research

Marketing campaigns and assets are all about building interest, deeper mind share, and enthusiastic behavior on the part of your audience. This results most strongly when customers anticipate deeper need satisfaction and value from your marketing campaigns and communications: In Immersyve's market research, anticipated satisfaction of specific needs is amongst the strongest predictors of initial engagement and anticipated value.

Immersyve combines finely crafted metrics of anticipated need satisfaction with moment-to-moment biometrics of arousal and affective response to give you an incredibly rich and detailed picture of how your campaigns, creative, and copy are "landing" with your target audience, providing actionable feedback that allow you to refine and improve your campaigns and programs. We apply this approach with

  • Marketing copy and print materials
  • Commercials and online multimedia campaigns
  • Branding and conceptual assets (e.g. narrated storyboards, conceptual art)

Please contact us to talk more about your project and explore how we can help make it a success

Sunday
Aug152010

Consultation and Training

Immersyve's principals have spent decades studying motivation across multiple domains, including work environments, interactive and traditional products, video games/virtual worlds, social networks, training/education, health care, and sports. In most areas we have also developed customized programs to measure and improve satisfaction and motivation and tangibly improve metrics of success.

Examples of some of our programs include:

  • 1-2 day workshops on our "Player Experience of Need Satisfaction" model for increasing sustained engagement with video games, social games, and virtual worlds.
  • Evaluation and recommendations to improve customer support services to maximize customer engagement and satisfaction
  • Development of internal "customer experience" data collection and analysis systems
  • Programs to assess and improve employee motivation and engagement, increasing productivity and health

Please contact us to discuss how we can help with your specific needs.