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Glued to Games, a new book by Scott Rigby and Rich Ryan that explains the motivational dynamics of video games, can be ordered now at amazon.com. Written for all audiences, this book explores the psychology of games in detail - offering every reader a stronger understanding of the remarkable power of games to engage us.  Check it out!

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Sunday
Aug152010

Market Testing and Research

Marketing campaigns and assets are all about building interest, deeper mind share, and enthusiastic behavior on the part of your audience. This results most strongly when customers anticipate deeper need satisfaction and value from your marketing campaigns and communications: In Immersyve's market research, anticipated satisfaction of specific needs is amongst the strongest predictors of initial engagement and anticipated value.

Immersyve combines finely crafted metrics of anticipated need satisfaction with moment-to-moment biometrics of arousal and affective response to give you an incredibly rich and detailed picture of how your campaigns, creative, and copy are "landing" with your target audience, providing actionable feedback that allow you to refine and improve your campaigns and programs. We apply this approach with

  • Marketing copy and print materials
  • Commercials and online multimedia campaigns
  • Branding and conceptual assets (e.g. narrated storyboards, conceptual art)

Please contact us to talk more about your project and explore how we can help make it a success