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Glued to Games, a new book by Scott Rigby and Rich Ryan that explains the motivational dynamics of video games, can be ordered now at amazon.com. Written for all audiences, this book explores the psychology of games in detail - offering every reader a stronger understanding of the remarkable power of games to engage us.  Check it out!

Main | Video Game Testing and Research »
Saturday
Aug142010

Our Services and Approach

Immersyve deploys validated metrics of motivation and need satisfaction that are proven predictors of value, sustained engagement, and customer loyalty. These can be combined with qualitative and psychophysiology measures (eye-tracking, arousal, positive emotion) to provide the most comprehensive picture of the customer experience. Our clients come away with highly detailed and actionable feedback that empowers them to refine design, development, and strategic decisions for greater success. 

As creative scientists, we love to tackle virtually any question about the customer experience, so put us to the test with a request based on your specific needs. We also have the following areas of specific expertise and practice: