Immersyve, Inc. is a virtual environment think tank founded by veterans of both interactive media development and social science research who believe that innovation and success require a proven model of user satisfaction that is not only based on in-depth data, but is also focused on practical application.

Immersyve has created a next-generation model that measures and benchmarks the quality of the user experience when engaging video games, virtual worlds, training simulations, or any interactive application. Developers can now employ our Player Experience of Need Satisfaction (PENS) methodology, proven to predict sustained enjoyment and engagement much more accurately than most in-house methods and basic usability testing.

Through our ongoing program of research into the psychology of gaming, Immersyve also offers resources to anyone interested in understanding the psychological dynamics and impact of games. In addition to our work with developers, we offer consultation to parents, teachers, clinicians, and policymakers who wish to gain a greater knowledge of why games can provide such compelling and meaningful experiences.

We welcome you to explore our site and appreciate your thoughts and feedback. Please register so that we can keep you informed about all of the exciting ongoing research that we are doing on the player experience.

In addition, feel free to contact us for more information about our services and the psychology of the player experience.